Mastering Online Business and CRM

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his assignment guides students through the process of setting up an online business and evaluating Customer Relationship Management (CRM) software. The focus is on creating a training-based service in the field of agriculture, spanning across the UK and Italy. This assignment is designed for students in the later years of their university or business studies programs and offers practical experience in digital business operations, e-commerce, and CRM evaluation. By completing this assignment, students will enhance their understanding of online business processes, software evaluation, and effective reporting techniques, which are vital for real-world business applications.
Assignment Instructions
Section 1: Online Business Overview (200 words)
<ul>
<li style="font-size: 14pt; font-family: georgia, palatino, serif;">Select your business type: Define the type of online business you are developing. For this assignment, the focus is on a service-based business offering agricultural training in the UK and Italy.</li>
<li style="font-size: 14pt; font-family: georgia, palatino, serif;">Corporate background: Briefly describe your company (B&M Service Ltd), its vision, and the markets it serves. Highlight why agriculture is an essential business for health and sustainability.</li>
<li style="font-size: 14pt; font-family: georgia, palatino, serif;">Marketing and Services: Provide an overview of the training services offered, with a focus on their year-round availability and structured programs (3, 6, or 12 months).</li>
<li style="font-size: 14pt; font-family: georgia, palatino, serif;">Sales and Payments: Discuss how sales will be handled on the website and detail how payments will be processed.</li>
<li style="font-size: 14pt; font-family: georgia, palatino, serif;">FAQs and Support: Consider common questions your customers might have and the support channels you will offer.</li>
</ul>
Section 2: E-business Process Blueprint (300 words)
<ul>
<li style="font-size: 14pt; font-family: georgia, palatino, serif;">Level 1: High-Level Overview: Illustrate how your online business connects to external organizations (e.g., suppliers, payment processors). Provide a broad overview of these interactions.</li>
<li style="font-size: 14pt; font-family: georgia, palatino, serif;">Level 2: Functional Breakdown: Detail the different sections of your business, such as customer onboarding, training service delivery, and website maintenance.</li>
<li style="font-size: 14pt; font-family: georgia, palatino, serif;">Level 3: Sub-processes: Create two sub-section charts (e.g., "Customer Service Flow" and "Payment Processing Flow"). These charts will show detailed processes within these areas.</li>
<li style="font-size: 14pt; font-family: georgia, palatino, serif;">Summary Brief: Write a concise summary for each chart, explaining the process flow and how it contributes to the business's overall function.</li>
</ul>
Section 3: CRM Software Evaluation (1500 words)
<ul>
<li style="font-size: 14pt; font-family: georgia, palatino, serif;">Introduction to CRM: Explain the role of CRM in managing customer relationships and improving the user experience for your website. Discuss its importance for B2B strategies and online marketing.</li>
<li style="font-size: 14pt; font-family: georgia, palatino, serif;">Salesforce vs. Alternative CRM: Compare Salesforce.com with another CRM software of your choice. Discuss their strengths and weaknesses, supported by key screenshots showing evidence of your trial tests.</li>
<li style="font-size: 14pt; font-family: georgia, palatino, serif;">Weaknesses and Improvements: Identify weak areas in the selected CRM software and propose improvements that would benefit businesses like yours. Consider if these are common needs for other companies.</li>
<li style="font-size: 14pt; font-family: georgia, palatino, serif;">Reasons for CRM Choice: Evaluate factors such as ease of use, cost, support, and the overall capabilities of the CRM software. Explain why you chose one CRM over the other.</li>
</ul>
Appendix
<ul>
<li style="font-size: 14pt; font-family: georgia, palatino, serif;">PPT Slides: Copy slides from your Week 8 and Week 9 presentations, each slide taking up half a page.</li>
<li style="font-size: 14pt; font-family: georgia, palatino, serif;">Blueprints: Include four sets of blueprints from Section 2.</li>
<li style="font-size: 14pt; font-family: georgia, palatino, serif;">Screenshots: Add 6-10 key screenshots of the CRM software you tested, showing data entries and trial results.</li>
<li style="font-size: 14pt; font-family: georgia, palatino, serif;">Task Checklist: Include a checklist detailing the roles of each group member in the project.</li>
</ul>
Formatting & Submission Guidelines
<ul>
<li style="font-size: 14pt; font-family: georgia, palatino, serif;">Word count: 2000 words (+/- 10%), excluding references and appendices.</li>
<li style="font-size: 14pt; font-family: georgia, palatino, serif;">Citation style: Use Harvard referencing. Include a minimum of 8 sources, 2 from books and the rest from journals or white papers.</li>
<li style="font-size: 14pt; font-family: georgia, palatino, serif;">Individual Report: Although you will work in groups for testing, submit your report individually. Avoid close collaboration on the final submission to maintain unique reports.</li>
</ul>
Optional Commentary and Tips
<ul>
<li style="font-size: 14pt; font-family: georgia, palatino, serif;">Critical analysis: Ensure each section includes thoughtful analysis, especially in the CRM comparison.</li>
<li style="font-size: 14pt; font-family: georgia, palatino, serif;">Focus areas: Pay close attention to usability and functionality during your CRM software tests. These will be key differentiators in your evaluation.</li>
<li style="font-size: 14pt; font-family: georgia, palatino, serif;">Common pitfalls: Avoid relying too much on internet sources and ensure proper citation to avoid plagiarism. Stick to academic sources as much as possible.</li>
</ul>

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Mastering Online Business and CRM

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