STRATEGIC MARKETING PLAN FOR AUDEMARS PIGUET

This report provides a comprehensive strategic marketing plan for Audemars Piguet, focusing on analyzing the market environment and the company's marketing responses. It includes a detailed SWOT analysis, market summary, competitive landscape, marketing strategy, financial projections, and control measures to ensure the company's competitive advantage and sustainable growth.

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<p>The report should outline your analysis of the market environment and your organization’s marketing response so far. Specifically, describe the nature of the product (product attributes and/or services provided) and market (characteristics, needs, trends, growth). From your analysis of the internal and external environments, prepare a SWOT analysis of the organization’s strengths and weaknesses and of the opportunities and threats in the external environment. This must not simply be a report on what the organization is currently doing or a restatement of the work of others. Throughout the assignment, you should focus on how the decisions you recommend will offer a competitive advantage for the firm and justify any changes you consider necessary.</p>
<ul>
<li><strong>Table of Contents</strong>: with page numbers.</li>
</ul>
<h4>Section 1.0 Executive Summary</h4>
<ul>
<li>500 words maximum.</li>
</ul>
<h4>Section 2.0 Situation Analysis</h4>
<ul>
<li>Approximately 1,200 words.</li>
<li>2.1 Market Summary</li>
<li>2.2 SWOT Analysis</li>
<li>2.3 Competition</li>
<li>2.4 Product Offering</li>
<li>2.5 Keys to Success</li>
<li>2.6 Critical Issues</li>
</ul>
<h4>Section 3.0 Marketing Strategy</h4>
<ul>
<li>Approximately 1,600 words.</li>
<li>3.1 Mission</li>
<li>3.2 Marketing Objectives</li>
<li>3.3 Financial Objectives</li>
<li>3.4 Target Markets</li>
<li>3.5 Positioning</li>
<li>3.6 Strategies</li>
<li>3.7 Marketing Mix (4 Ps for product offering or 7 Ps for services offering, as appropriate)</li>
<li>3.8 Marketing Research</li>
</ul>
<h4>Section 4.0 Financials</h4>
<ul>
<li>Approximately 700 words.</li>
<li>4.1 Break-Even Analysis (a breakeven analysis graph should be included)</li>
<li>4.2 Sales Forecast (projected over 2 years) and Expenses Forecast (also over 2 years).</li>
</ul>
<h4>Section 5.0 Controls</h4>
<ul>
<li>Approximately 1,000 words.</li>
<li>5.1 Implementation (scheduled over 2 years)</li>
<li>5.2 Market Organization</li>
<li>5.3 Contingency Planning (include specific observations on difficulties and risks and worst-case scenario risks. </li>
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STRATEGIC MARKETING PLAN FOR AUDEMARS PIGUET

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