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Case Study 4.4

Adoption Barriers in Social Media Marketing for Microfinance Institutions: A social network analysis

17
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Chicago
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~ 18–27 mins
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Cybersecurity Open Banking Tourism
Abstract

This case study investigates “Adoption Barriers in Social Media Marketing for Microfinance Institutions: A social network analysis” using a randomized controlled trial design. Through a institutional lens, the analysis integrates multi-source data to derive a practical decision framework for researchers and practitioners.

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Adoption Barriers in Social Media Marketing for Microfinance Institutions: A social network analysis

ABSTRACT
Adoption Barriers in Social Media Marketing for Microfinance Institutions: A social network analysis is unpacked across themes: usability, change enablement, scalability, and KPIs. Limitations and future research paths are noted.
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