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Report 4.9

Adoption Barriers in Social Media Marketing for Pharmaceutical Firms: A Comparative Perspective

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Harvard
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~ 14–23 mins
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Telemedicine DEI Energy
Abstract

This report investigates “Adoption Barriers in Social Media Marketing for Pharmaceutical Firms: A Comparative Perspective” using a qualitative grounded theory. Through a institutional lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.

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Adoption Barriers in Social Media Marketing for Pharmaceutical Firms: A Comparative Perspective

ABSTRACT
Adoption Barriers in Social Media Marketing for Pharmaceutical Firms: A Comparative Perspective is unpacked across themes: security, governance, KPIs, and change enablement. Limitations and future research paths are noted.
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