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Essay 4.3

Adoption Barriers in Social Media Marketing for Regulated Utilities: A Comparative Perspective

34
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Harvard
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~ 36–49 mins
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Abstract

This essay investigates “Adoption Barriers in Social Media Marketing for Regulated Utilities: A Comparative Perspective” using a difference-in-differences analysis. Through a economic lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.

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Adoption Barriers in Social Media Marketing for Regulated Utilities: A Comparative Perspective

ABSTRACT
Adoption Barriers in Social Media Marketing for Regulated Utilities: A Comparative Perspective is unpacked across themes: usability, governance, benefits, and interoperability. Limitations and future research paths are noted.
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