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Policy Brief 4.5

Artificial Intelligence Adoption in E-commerce Marketplaces: Market Entry Strategy — A Comparative Perspective

11
Pages
MLA
Style
~ 11–16 mins
Reading Time
Impact Data Privacy MLOps
Abstract

This policy brief investigates “Artificial Intelligence Adoption in E-commerce Marketplaces: Market Entry Strategy — A Comparative Perspective” using a Delphi study. Through a institutional lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.

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Artificial Intelligence Adoption in E-commerce Marketplaces: Market Entry Strategy — A Comparative Perspective

ABSTRACT
Artificial Intelligence Adoption in E-commerce Marketplaces: Market Entry Strategy — A Comparative Perspective is unpacked across themes: interoperability, scalability, KPIs, and governance. Limitations and future research paths are noted.
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