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Research Proposal 4.7

Artificial Intelligence Adoption in Hospitality Operators: Innovation Diffusion — Evidence from Europe

34
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MLA
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~ 36–49 mins
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Climate BioMed Open Banking
Abstract

This research proposal investigates “Artificial Intelligence Adoption in Hospitality Operators: Innovation Diffusion — Evidence from Europe” using a systematic literature review. Through a institutional lens, the analysis integrates multi-source data to derive novel empirical evidence for researchers and practitioners.

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Artificial Intelligence Adoption in Hospitality Operators: Innovation Diffusion — Evidence from Europe

ABSTRACT
Artificial Intelligence Adoption in Hospitality Operators: Innovation Diffusion — Evidence from Europe is unpacked across themes: equity, usability, costs, and risks. Limitations and future research paths are noted.
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