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Essay 4.4

Artificial Intelligence for Gen Z Shoppers: Operational Excellence | Evidence from Southeast Asia

24
Pages
MLA
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~ 25–36 mins
Reading Time
UX MLOps Tourism
Abstract

This essay investigates “Artificial Intelligence for Gen Z Shoppers: Operational Excellence | Evidence from Southeast Asia” using a difference-in-differences analysis. Through a human-centered lens, the analysis integrates multi-source data to derive a practical decision framework for researchers and practitioners.

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Artificial Intelligence for Gen Z Shoppers: Operational Excellence | Evidence from Southeast Asia

ABSTRACT
Artificial Intelligence for Gen Z Shoppers: Operational Excellence | Evidence from Southeast Asia is unpacked across themes: interoperability, ethics, governance, and benefits. Limitations and future research paths are noted.
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