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Dissertation 4.3

AR/VR Adoption in E-commerce Marketplaces: Roi And Performance Metrics — A Comparative Perspective

38
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MLA
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~ 40–56 mins
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Sustainability Metaverse Governance
Abstract

This dissertation investigates “AR/VR Adoption in E-commerce Marketplaces: Roi And Performance Metrics — A Comparative Perspective” using a survey-based structural equation modeling. Through a socio-technical lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.

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AR/VR Adoption in E-commerce Marketplaces: Roi And Performance Metrics — A Comparative Perspective

ABSTRACT
AR/VR Adoption in E-commerce Marketplaces: Roi And Performance Metrics — A Comparative Perspective is unpacked across themes: benefits, security, governance, and scalability. Limitations and future research paths are noted.
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