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Research Proposal 4.3

AR/VR Adoption in Logistics Hubs in Europe: Sustainability Outcomes — A Comparative Perspective

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Abstract

This research proposal investigates “AR/VR Adoption in Logistics Hubs in Europe: Sustainability Outcomes — A Comparative Perspective” using a event study methodology. Through a economic lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.

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AR/VR Adoption in Logistics Hubs in Europe: Sustainability Outcomes — A Comparative Perspective

ABSTRACT
AR/VR Adoption in Logistics Hubs in Europe: Sustainability Outcomes — A Comparative Perspective is unpacked across themes: interoperability, usability, governance, and KPIs. Limitations and future research paths are noted.
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