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Policy Brief 4.9

AR/VR Adoption in Pharmaceutical Firms: Market Entry Strategy — Evidence from DACH Region

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APA
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~ 14–21 mins
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Public Policy IoT Health
Abstract

This policy brief investigates “AR/VR Adoption in Pharmaceutical Firms: Market Entry Strategy — Evidence from DACH Region” using a survey-based structural equation modeling. Through a institutional lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.

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AR/VR Adoption in Pharmaceutical Firms: Market Entry Strategy — Evidence from DACH Region

ABSTRACT
AR/VR Adoption in Pharmaceutical Firms: Market Entry Strategy — Evidence from DACH Region is unpacked across themes: interoperability, risks, ethics, and governance. Limitations and future research paths are noted.
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