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Research Proposal 4.4

AR/VR Adoption in Urban Households: Market Entry Strategy — Evidence from DACH Region

7
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Chicago
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~ 7–11 mins
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Tourism Esports FinTech
Abstract

This research proposal investigates “AR/VR Adoption in Urban Households: Market Entry Strategy — Evidence from DACH Region” using a topic modeling on open datasets. Through a human-centered lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.

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AR/VR Adoption in Urban Households: Market Entry Strategy — Evidence from DACH Region

ABSTRACT
AR/VR Adoption in Urban Households: Market Entry Strategy — Evidence from DACH Region is unpacked across themes: KPIs, equity, security, and benefits. Limitations and future research paths are noted.
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