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Research Proposal 4.9

AR/VR and Cost–Benefit Analysis among Gen Z Shoppers — A Comparative Perspective

40
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MLA
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~ 42–59 mins
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Education Finance Sustainability
Abstract

This research proposal investigates “AR/VR and Cost–Benefit Analysis among Gen Z Shoppers — A Comparative Perspective” using a benchmarking and maturity modeling. Through a socio-technical lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.

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AR/VR and Cost–Benefit Analysis among Gen Z Shoppers — A Comparative Perspective

ABSTRACT
AR/VR and Cost–Benefit Analysis among Gen Z Shoppers — A Comparative Perspective is unpacked across themes: risks, ethics, usability, and scalability. Limitations and future research paths are noted.
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