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Policy Brief 4.4

AR/VR and Data Quality And Bias among Gen Z Shoppers — Post-Pandemic Lessons

10
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Chicago
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~ 10–15 mins
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Tourism Esports Cold Chain
Abstract

This policy brief investigates “AR/VR and Data Quality And Bias among Gen Z Shoppers — Post-Pandemic Lessons” using a qualitative grounded theory. Through a socio-technical lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.

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AR/VR and Data Quality And Bias among Gen Z Shoppers — Post-Pandemic Lessons

ABSTRACT
AR/VR and Data Quality And Bias among Gen Z Shoppers — Post-Pandemic Lessons is unpacked across themes: usability, ethics, benefits, and interoperability. Limitations and future research paths are noted.
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