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Case Study 4.2

AR/VR for Gen Z Shoppers: Market Entry Strategy | Post-Pandemic Lessons

19
Pages
IEEE
Style
~ 20–29 mins
Reading Time
FinTech Cybersecurity AI
Abstract

This case study investigates “AR/VR for Gen Z Shoppers: Market Entry Strategy | Post-Pandemic Lessons” using a panel regression with fixed effects. Through a behavioral lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.

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AR/VR for Gen Z Shoppers: Market Entry Strategy | Post-Pandemic Lessons

ABSTRACT
AR/VR for Gen Z Shoppers: Market Entry Strategy | Post-Pandemic Lessons is unpacked across themes: costs, benefits, usability, and risks. Limitations and future research paths are noted.
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