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Policy Brief 4.5

AR/VR for Gen Z Shoppers: Scaling And Replication | Evidence from South Asia

14
Pages
Chicago
Style
~ 14–23 mins
Reading Time
Marketing DevSecOps Governance
Abstract

This policy brief investigates “AR/VR for Gen Z Shoppers: Scaling And Replication | Evidence from South Asia” using a design science research. Through a behavioral lens, the analysis integrates multi-source data to derive a practical decision framework for researchers and practitioners.

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AR/VR for Gen Z Shoppers: Scaling And Replication | Evidence from South Asia

ABSTRACT
AR/VR for Gen Z Shoppers: Scaling And Replication | Evidence from South Asia is unpacked across themes: benefits, equity, interoperability, and change enablement. Limitations and future research paths are noted.
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