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Policy Brief 4.9

Behavioral Economics Adoption in E-commerce Marketplaces: Market Entry Strategy — A Comparative Perspective

9
Pages
IEEE
Style
~ 9–13 mins
Reading Time
Food Systems Governance Cold Chain
Abstract

This policy brief investigates “Behavioral Economics Adoption in E-commerce Marketplaces: Market Entry Strategy — A Comparative Perspective” using a difference-in-differences analysis. Through a behavioral lens, the analysis integrates multi-source data to derive a practical decision framework for researchers and practitioners.

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Behavioral Economics Adoption in E-commerce Marketplaces: Market Entry Strategy — A Comparative Perspective

ABSTRACT
Behavioral Economics Adoption in E-commerce Marketplaces: Market Entry Strategy — A Comparative Perspective is unpacked across themes: risks, interoperability, governance, and KPIs. Limitations and future research paths are noted.
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