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Policy Brief 4.5

Behavioral Economics Adoption in Millennial Consumers: Innovation Diffusion — Evidence from West Africa

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Chicago
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~ 5–10 mins
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Green Finance AR/VR Logistics
Abstract

This policy brief investigates “Behavioral Economics Adoption in Millennial Consumers: Innovation Diffusion — Evidence from West Africa” using a mixed-methods case study. Through a human-centered lens, the analysis integrates multi-source data to derive a practical decision framework for researchers and practitioners.

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Behavioral Economics Adoption in Millennial Consumers: Innovation Diffusion — Evidence from West Africa

ABSTRACT
Behavioral Economics Adoption in Millennial Consumers: Innovation Diffusion — Evidence from West Africa is unpacked across themes: usability, scalability, benefits, and KPIs. Limitations and future research paths are noted.
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