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Behavioral Economics and Customer Experience among SMEs in Sub-Saharan Africa — 2025–2028 Trends

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Abstract

This report investigates “Behavioral Economics and Customer Experience among SMEs in Sub-Saharan Africa — 2025–2028 Trends” using a topic modeling on open datasets. Through a socio-technical lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.

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Behavioral Economics and Customer Experience among SMEs in Sub-Saharan Africa — 2025–2028 Trends

ABSTRACT
Behavioral Economics and Customer Experience among SMEs in Sub-Saharan Africa — 2025–2028 Trends is unpacked across themes: equity, change enablement, security, and ethics. Limitations and future research paths are noted.
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