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Essay 4.8

Behavioral Economics and Market Entry Strategy among Retail Banks — Post-Pandemic Lessons

24
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~ 25–37 mins
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Abstract

This essay investigates “Behavioral Economics and Market Entry Strategy among Retail Banks — Post-Pandemic Lessons” using a social network analysis. Through a economic lens, the analysis integrates multi-source data to derive novel empirical evidence for researchers and practitioners.

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Behavioral Economics and Market Entry Strategy among Retail Banks — Post-Pandemic Lessons

ABSTRACT
Behavioral Economics and Market Entry Strategy among Retail Banks — Post-Pandemic Lessons is unpacked across themes: costs, change enablement, interoperability, and risks. Limitations and future research paths are noted.
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