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Policy Brief 4.3

Behavioral Economics for E-commerce Marketplaces: Customer Experience | A Comparative Perspective

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~ 5–10 mins
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Abstract

This policy brief investigates “Behavioral Economics for E-commerce Marketplaces: Customer Experience | A Comparative Perspective” using a randomized controlled trial design. Through a institutional lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.

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Behavioral Economics for E-commerce Marketplaces: Customer Experience | A Comparative Perspective

ABSTRACT
Behavioral Economics for E-commerce Marketplaces: Customer Experience | A Comparative Perspective is unpacked across themes: interoperability, ethics, usability, and KPIs. Limitations and future research paths are noted.
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