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Policy Brief 4.7

Behavioral Economics for Mobile Money Users: Innovation Diffusion | Post-Pandemic Lessons

13
Pages
Harvard
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~ 13–21 mins
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Marketing Supply Chain Public Policy
Abstract

This policy brief investigates “Behavioral Economics for Mobile Money Users: Innovation Diffusion | Post-Pandemic Lessons” using a propensity score matching. Through a behavioral lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.

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Behavioral Economics for Mobile Money Users: Innovation Diffusion | Post-Pandemic Lessons

ABSTRACT
Behavioral Economics for Mobile Money Users: Innovation Diffusion | Post-Pandemic Lessons is unpacked across themes: usability, ethics, governance, and scalability. Limitations and future research paths are noted.
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