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Case Study 4.6

Blockchain Adoption in E-commerce Marketplaces: Operational Excellence — Evidence from Europe

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~ 15–24 mins
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Abstract

This case study investigates “Blockchain Adoption in E-commerce Marketplaces: Operational Excellence — Evidence from Europe” using a topic modeling on open datasets. Through a economic lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.

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Blockchain Adoption in E-commerce Marketplaces: Operational Excellence — Evidence from Europe

ABSTRACT
Blockchain Adoption in E-commerce Marketplaces: Operational Excellence — Evidence from Europe is unpacked across themes: governance, costs, usability, and ethics. Limitations and future research paths are noted.
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