Change Management in DEI Strategies for Gen Z Shoppers: Evidence from East Africa

Research Proposal 4.9

Change Management in DEI Strategies for Gen Z Shoppers: Evidence from East Africa

Pages

MLA

Style

~ 28–39 mins

Reading Time

Telemedicine Supply Chain NLP

Abstract

This research proposal investigates “Change Management in DEI Strategies for Gen Z Shoppers: Evidence from East Africa” using a difference-in-differences analysis. Through a economic lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.

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Change Management in DEI Strategies for Gen Z Shoppers: Evidence from East Africa

ABSTRACT

Change Management in DEI Strategies for Gen Z Shoppers: Evidence from East Africa is unpacked across themes: interoperability, security, change enablement, and governance. Limitations and future research paths are noted.

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