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Dissertation 4.5

Change Management in E-commerce for Hospitality Operators: Evidence from North America

19
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Chicago
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~ 20–28 mins
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IoT Climate Telemedicine
Abstract

This dissertation investigates “Change Management in E-commerce for Hospitality Operators: Evidence from North America” using a propensity score matching. Through a behavioral lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.

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Change Management in E-commerce for Hospitality Operators: Evidence from North America

ABSTRACT
Change Management in E-commerce for Hospitality Operators: Evidence from North America is unpacked across themes: scalability, ethics, interoperability, and benefits. Limitations and future research paths are noted.
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