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Coursework 4.2

Change Management in Social Media Marketing for Healthcare Providers: Evidence from Benelux

34
Pages
APA
Style
~ 36–51 mins
Reading Time
Leadership Data Privacy Governance
Abstract

This coursework investigates “Change Management in Social Media Marketing for Healthcare Providers: Evidence from Benelux” using a qualitative grounded theory. Through a economic lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.

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Change Management in Social Media Marketing for Healthcare Providers: Evidence from Benelux

ABSTRACT
Change Management in Social Media Marketing for Healthcare Providers: Evidence from Benelux is unpacked across themes: risks, costs, security, and ethics. Limitations and future research paths are noted.
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