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Policy Brief 4.4

Clinical Trials and Equity And Access among Gen Z Shoppers — Evidence from Southeast Asia

5
Pages
Chicago
Style
~ 5–8 mins
Reading Time
Health Tourism HCI
Abstract

This policy brief investigates “Clinical Trials and Equity And Access among Gen Z Shoppers — Evidence from Southeast Asia” using a benchmarking and maturity modeling. Through a behavioral lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.

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Clinical Trials and Equity And Access among Gen Z Shoppers — Evidence from Southeast Asia

ABSTRACT
Clinical Trials and Equity And Access among Gen Z Shoppers — Evidence from Southeast Asia is unpacked across themes: KPIs, scalability, benefits, and costs. Limitations and future research paths are noted.
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