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Research Proposal 4.3

Cloud Computing Adoption in Gen Z Shoppers: Operational Excellence — A benchmarking and maturity modeling

26
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IEEE
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~ 27–40 mins
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Sustainability Climate DEI
Abstract

This research proposal investigates “Cloud Computing Adoption in Gen Z Shoppers: Operational Excellence — A benchmarking and maturity modeling” using a difference-in-differences analysis. Through a economic lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.

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Cloud Computing Adoption in Gen Z Shoppers: Operational Excellence — A benchmarking and maturity modeling

ABSTRACT
Cloud Computing Adoption in Gen Z Shoppers: Operational Excellence — A benchmarking and maturity modeling is unpacked across themes: scalability, benefits, costs, and governance. Limitations and future research paths are noted.
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