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Case Study 4.3

Cloud Computing and Market Entry Strategy among Fortune 500 Firms — A Comparative Perspective

33
Pages
IEEE
Style
~ 35–49 mins
Reading Time
Cybersecurity Finance Metaverse
Abstract

This case study investigates “Cloud Computing and Market Entry Strategy among Fortune 500 Firms — A Comparative Perspective” using a event study methodology. Through a socio-technical lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.

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Cloud Computing and Market Entry Strategy among Fortune 500 Firms — A Comparative Perspective

ABSTRACT
Cloud Computing and Market Entry Strategy among Fortune 500 Firms — A Comparative Perspective is unpacked across themes: security, change enablement, usability, and equity. Limitations and future research paths are noted.
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