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Case Study 4.2

Cold Chain Logistics Adoption in E-commerce Marketplaces: Innovation Diffusion — A Comparative Perspective

15
Pages
IEEE
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~ 15–23 mins
Reading Time
Open Banking Health Green Finance
Abstract

This case study investigates “Cold Chain Logistics Adoption in E-commerce Marketplaces: Innovation Diffusion — A Comparative Perspective” using a Delphi study. Through a socio-technical lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.

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Cold Chain Logistics Adoption in E-commerce Marketplaces: Innovation Diffusion — A Comparative Perspective

ABSTRACT
Cold Chain Logistics Adoption in E-commerce Marketplaces: Innovation Diffusion — A Comparative Perspective is unpacked across themes: usability, costs, change enablement, and interoperability. Limitations and future research paths are noted.
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