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Coursework 4.6

Cold Chain Logistics and Customer Experience among Gen Z Shoppers — A Comparative Perspective

16
Pages
Chicago
Style
~ 17–24 mins
Reading Time
Marketing Open Banking DEI
Abstract

This coursework investigates “Cold Chain Logistics and Customer Experience among Gen Z Shoppers — A Comparative Perspective” using a design science research. Through a economic lens, the analysis integrates multi-source data to derive novel empirical evidence for researchers and practitioners.

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Cold Chain Logistics and Customer Experience among Gen Z Shoppers — A Comparative Perspective

ABSTRACT
Cold Chain Logistics and Customer Experience among Gen Z Shoppers — A Comparative Perspective is unpacked across themes: scalability, usability, risks, and ethics. Limitations and future research paths are noted.
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