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Case Study 4.8

Cold Chain Logistics and Market Entry Strategy among University Students — Post-Pandemic Lessons

20
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APA
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~ 21–29 mins
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DEI IoT RPA
Abstract

This case study investigates “Cold Chain Logistics and Market Entry Strategy among University Students — Post-Pandemic Lessons” using a Delphi study. Through a behavioral lens, the analysis integrates multi-source data to derive novel empirical evidence for researchers and practitioners.

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Cold Chain Logistics and Market Entry Strategy among University Students — Post-Pandemic Lessons

ABSTRACT
Cold Chain Logistics and Market Entry Strategy among University Students — Post-Pandemic Lessons is unpacked across themes: costs, governance, security, and ethics. Limitations and future research paths are noted.
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