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Corporate Governance Adoption in E-commerce Marketplaces: Market Entry Strategy — A event study methodology

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Logistics Cold Chain Tourism
Abstract

This report investigates “Corporate Governance Adoption in E-commerce Marketplaces: Market Entry Strategy — A event study methodology” using a propensity score matching. Through a human-centered lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.

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Corporate Governance Adoption in E-commerce Marketplaces: Market Entry Strategy — A event study methodology

ABSTRACT
Corporate Governance Adoption in E-commerce Marketplaces: Market Entry Strategy — A event study methodology is unpacked across themes: costs, risks, change enablement, and KPIs. Limitations and future research paths are noted.
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