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Dissertation 4.3

Cost–Benefit Analysis in Gaming & Esports for Pharmaceutical Firms: Evidence from Southeast Asia

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~ 34–46 mins
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Tourism AI IoT
Abstract

This dissertation investigates “Cost–Benefit Analysis in Gaming & Esports for Pharmaceutical Firms: Evidence from Southeast Asia” using a randomized controlled trial design. Through a institutional lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.

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Cost–Benefit Analysis in Gaming & Esports for Pharmaceutical Firms: Evidence from Southeast Asia

ABSTRACT
Cost–Benefit Analysis in Gaming & Esports for Pharmaceutical Firms: Evidence from Southeast Asia is unpacked across themes: change enablement, scalability, usability, and benefits. Limitations and future research paths are noted.
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