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Research Proposal 4.6

Cost–Benefit Analysis in Social Media Marketing for Healthcare Providers: 2020–2028 Trends

25
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Harvard
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~ 26–36 mins
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InsurTech AR/VR BioMed
Abstract

This research proposal investigates “Cost–Benefit Analysis in Social Media Marketing for Healthcare Providers: 2020–2028 Trends” using a propensity score matching. Through a human-centered lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.

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Cost–Benefit Analysis in Social Media Marketing for Healthcare Providers: 2020–2028 Trends

ABSTRACT
Cost–Benefit Analysis in Social Media Marketing for Healthcare Providers: 2020–2028 Trends is unpacked across themes: governance, change enablement, scalability, and equity. Limitations and future research paths are noted.
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