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Case Study 4.9

Cost–Benefit Analysis in Social Media Marketing for Hospitality Operators: A Comparative Perspective

21
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MLA
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~ 22–31 mins
Reading Time
Cold Chain HCI Sociology
Abstract

This case study investigates “Cost–Benefit Analysis in Social Media Marketing for Hospitality Operators: A Comparative Perspective” using a social network analysis. Through a human-centered lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.

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Cost–Benefit Analysis in Social Media Marketing for Hospitality Operators: A Comparative Perspective

ABSTRACT
Cost–Benefit Analysis in Social Media Marketing for Hospitality Operators: A Comparative Perspective is unpacked across themes: KPIs, benefits, equity, and risks. Limitations and future research paths are noted.
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