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Dissertation 4.5

Cross-Border Trade Adoption in Gen Z Shoppers: Scaling And Replication — Post-Pandemic Lessons

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~ 21–29 mins
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Education CV UX
Abstract

This dissertation investigates “Cross-Border Trade Adoption in Gen Z Shoppers: Scaling And Replication — Post-Pandemic Lessons” using a event study methodology. Through a behavioral lens, the analysis integrates multi-source data to derive novel empirical evidence for researchers and practitioners.

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Cross-Border Trade Adoption in Gen Z Shoppers: Scaling And Replication — Post-Pandemic Lessons

ABSTRACT
Cross-Border Trade Adoption in Gen Z Shoppers: Scaling And Replication — Post-Pandemic Lessons is unpacked across themes: equity, ethics, KPIs, and scalability. Limitations and future research paths are noted.
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