Cross-Border Trade Adoption in Hospitality Operators: Market Entry Strategy — Evidence from Southeast Asia

Essay 4.8

Cross-Border Trade Adoption in Hospitality Operators: Market Entry Strategy — Evidence from Southeast Asia

Pages

Chicago

Style

~ 13–21 mins

Reading Time

BioMed HCI AI

Abstract

This essay investigates “Cross-Border Trade Adoption in Hospitality Operators: Market Entry Strategy — Evidence from Southeast Asia” using a difference-in-differences analysis. Through a behavioral lens, the analysis integrates multi-source data to derive novel empirical evidence for researchers and practitioners.

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Cross-Border Trade Adoption in Hospitality Operators: Market Entry Strategy — Evidence from Southeast Asia

ABSTRACT

Cross-Border Trade Adoption in Hospitality Operators: Market Entry Strategy — Evidence from Southeast Asia is unpacked across themes: KPIs, change enablement, scalability, and ethics. Limitations and future research paths are noted.

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