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Case Study 4.3

Cross-Border Trade Adoption in Millennial Consumers: Market Entry Strategy — Evidence from East Africa

35
Pages
Chicago
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~ 37–53 mins
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Finance Education RPA
Abstract

This case study investigates “Cross-Border Trade Adoption in Millennial Consumers: Market Entry Strategy — Evidence from East Africa” using a difference-in-differences analysis. Through a behavioral lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.

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Cross-Border Trade Adoption in Millennial Consumers: Market Entry Strategy — Evidence from East Africa

ABSTRACT
Cross-Border Trade Adoption in Millennial Consumers: Market Entry Strategy — Evidence from East Africa is unpacked across themes: ethics, interoperability, governance, and scalability. Limitations and future research paths are noted.
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