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Case Study 4.9

Cross-Border Trade Adoption in SMEs in Sub-Saharan Africa: Customer Experience — A Comparative Perspective

13
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MLA
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~ 13–19 mins
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Logistics Psychology DevSecOps
Abstract

This case study investigates “Cross-Border Trade Adoption in SMEs in Sub-Saharan Africa: Customer Experience — A Comparative Perspective” using a mixed-methods case study. Through a behavioral lens, the analysis integrates multi-source data to derive a practical decision framework for researchers and practitioners.

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Cross-Border Trade Adoption in SMEs in Sub-Saharan Africa: Customer Experience — A Comparative Perspective

ABSTRACT
Cross-Border Trade Adoption in SMEs in Sub-Saharan Africa: Customer Experience — A Comparative Perspective is unpacked across themes: scalability, ethics, usability, and costs. Limitations and future research paths are noted.
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