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Dissertation 4.2

Customer Experience in Behavioral Economics for E-commerce Marketplaces: Evidence from Nordic Countries

25
Pages
IEEE
Style
~ 26–37 mins
Reading Time
InsurTech Blockchain FinTech
Abstract

This dissertation investigates “Customer Experience in Behavioral Economics for E-commerce Marketplaces: Evidence from Nordic Countries” using a event study methodology. Through a behavioral lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.

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Customer Experience in Behavioral Economics for E-commerce Marketplaces: Evidence from Nordic Countries

ABSTRACT
Customer Experience in Behavioral Economics for E-commerce Marketplaces: Evidence from Nordic Countries is unpacked across themes: scalability, costs, ethics, and risks. Limitations and future research paths are noted.
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