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Case Study 4.3

Customer Experience in Cross-Border Trade for Gen Z Shoppers: A Comparative Perspective

11
Pages
Harvard
Style
~ 11–17 mins
Reading Time
Esports Sustainability IoT
Abstract

This case study investigates “Customer Experience in Cross-Border Trade for Gen Z Shoppers: A Comparative Perspective” using a event study methodology. Through a behavioral lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.

Customer Experience in Cross-Border Trade for Gen Z Shoppers: A Comparative Perspective

ABSTRACT
Customer Experience in Cross-Border Trade for Gen Z Shoppers: A Comparative Perspective is unpacked across themes: equity, interoperability, ethics, and scalability. Limitations and future research paths are noted.
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