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Case Study 4.2

Customer Experience in E-commerce for EU Startups: 2025–2026 Trends

21
Pages
Harvard
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~ 22–31 mins
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NLP AR/VR Data Privacy
Abstract

This case study investigates “Customer Experience in E-commerce for EU Startups: 2025–2026 Trends” using a event study methodology. Through a human-centered lens, the analysis integrates multi-source data to derive novel empirical evidence for researchers and practitioners.

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Customer Experience in E-commerce for EU Startups: 2025–2026 Trends

ABSTRACT
Customer Experience in E-commerce for EU Startups: 2025–2026 Trends is unpacked across themes: security, risks, change enablement, and governance. Limitations and future research paths are noted.
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