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Dissertation 4.4

Customer Experience in Sustainability for Gen Z Shoppers: Evidence from South Asia

32
Pages
Harvard
Style
~ 34–48 mins
Reading Time
Cold Chain Epidemiology HCI
Abstract

This dissertation investigates “Customer Experience in Sustainability for Gen Z Shoppers: Evidence from South Asia” using a propensity score matching. Through a behavioral lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.

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Customer Experience in Sustainability for Gen Z Shoppers: Evidence from South Asia

ABSTRACT
Customer Experience in Sustainability for Gen Z Shoppers: Evidence from South Asia is unpacked across themes: governance, risks, interoperability, and benefits. Limitations and future research paths are noted.
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