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Case Study 4.6

Customer Experience in UX Research for Mobile Money Users: A benchmarking and maturity modeling

8
Pages
MLA
Style
~ 8–12 mins
Reading Time
NLP Logistics Governance
Abstract

This case study investigates “Customer Experience in UX Research for Mobile Money Users: A benchmarking and maturity modeling” using a propensity score matching. Through a economic lens, the analysis integrates multi-source data to derive a practical decision framework for researchers and practitioners.

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Customer Experience in UX Research for Mobile Money Users: A benchmarking and maturity modeling

ABSTRACT
Customer Experience in UX Research for Mobile Money Users: A benchmarking and maturity modeling is unpacked across themes: costs, benefits, security, and risks. Limitations and future research paths are noted.
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