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Policy Brief 4.9

Customer Experience in UX Research for Pharmaceutical Firms: 2024–2027 Trends

6
Pages
Chicago
Style
~ 6–10 mins
Reading Time
HCI Open Banking Cybersecurity
Abstract

This policy brief investigates “Customer Experience in UX Research for Pharmaceutical Firms: 2024–2027 Trends” using a systematic literature review. Through a human-centered lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.

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Customer Experience in UX Research for Pharmaceutical Firms: 2024–2027 Trends

ABSTRACT
Customer Experience in UX Research for Pharmaceutical Firms: 2024–2027 Trends is unpacked across themes: risks, interoperability, costs, and equity. Limitations and future research paths are noted.
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