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Research Proposal 4.7

Cybersecurity and Market Entry Strategy among Gig Workers — Evidence from UK & Ireland

26
Pages
IEEE
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~ 27–39 mins
Reading Time
Finance Open Banking Marketing
Abstract

This research proposal investigates “Cybersecurity and Market Entry Strategy among Gig Workers — Evidence from UK & Ireland” using a event study methodology. Through a behavioral lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.

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Cybersecurity and Market Entry Strategy among Gig Workers — Evidence from UK & Ireland

ABSTRACT
Cybersecurity and Market Entry Strategy among Gig Workers — Evidence from UK & Ireland is unpacked across themes: interoperability, costs, security, and usability. Limitations and future research paths are noted.
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