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Dissertation 4.4

Data Privacy and Policy And Regulation among Gen Z Shoppers — A benchmarking and maturity modeling

8
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APA
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~ 8–12 mins
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Marketing Sociology FinTech
Abstract

This dissertation investigates “Data Privacy and Policy And Regulation among Gen Z Shoppers — A benchmarking and maturity modeling” using a qualitative grounded theory. Through a behavioral lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.

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Data Privacy and Policy And Regulation among Gen Z Shoppers — A benchmarking and maturity modeling

ABSTRACT
Data Privacy and Policy And Regulation among Gen Z Shoppers — A benchmarking and maturity modeling is unpacked across themes: benefits, KPIs, ethics, and costs. Limitations and future research paths are noted.
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