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Policy Brief 4.7

Data Quality And Bias in Social Media Marketing for University Students: 2024–2027 Trends

13
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Chicago
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~ 13–20 mins
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DEI Risk Data Privacy
Abstract

This policy brief investigates “Data Quality And Bias in Social Media Marketing for University Students: 2024–2027 Trends” using a survey-based structural equation modeling. Through a human-centered lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.

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Data Quality And Bias in Social Media Marketing for University Students: 2024–2027 Trends

ABSTRACT
Data Quality And Bias in Social Media Marketing for University Students: 2024–2027 Trends is unpacked across themes: governance, benefits, interoperability, and risks. Limitations and future research paths are noted.
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