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Essay 4.4

Data Quality And Bias in Social Media Marketing for University Students: A Comparative Perspective

13
Pages
Harvard
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~ 13–20 mins
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Public Policy Tourism Sustainability
Abstract

This essay investigates “Data Quality And Bias in Social Media Marketing for University Students: A Comparative Perspective” using a systematic literature review. Through a behavioral lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.

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Data Quality And Bias in Social Media Marketing for University Students: A Comparative Perspective

ABSTRACT
Data Quality And Bias in Social Media Marketing for University Students: A Comparative Perspective is unpacked across themes: ethics, equity, interoperability, and usability. Limitations and future research paths are noted.
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